Virgin Hotels Nashville

HASTINGS Architecture, LLC and BLUR Workshop

Situated on the edge of Nashville’s famed Music Row at 17th Avenue South, Virgin Hotels Nashville is positioned between Vanderbilt, the rapidly transforming Midtown neighborhood, and the burgeoning Gulch district. The 14-story, 262-key luxury hotel contains Virgin Hotel’s flagship space known as The Commons Club, a rooftop lounge with an infinity-edge pool, a gym and 10,000 square feet of meeting and event space. Sitting atop a topographic highpoint, the upper floors of the hotel have commanding views of the surrounding environment, highlighted by dramatic views of Downtown Nashville.

The design is inspired by the craft of construction found in Nashville’s early 20th-century urban utilitarian structures. The modern interpretation of this inspiration focuses on form, order, texture, and materiality. Brick masonry detailing provides appropriate scale and texture, while the rational structural inspiration is expressed on the primary tower façade. The façade is punctuated with large windows that reference warehouse glazing from the previous century.

Exterior café seating enlivens the prominent building edge and activates the pedestrian realm along Music Square West. On Division Street, an elevated dining terrace outside the signature restaurant blurs the distinction between inside and outside. Within the building, an efficient network of service spaces supports the guest experience. 173 below-grade valet parking spaces are accessible from a new private roadway that will connect Music Square West to the alley on the west side of the site.